The new H.E.A.R. logo looks similar to the emergency medical services star of life.  The green colored red bordered six-pointed star representing emergency medical and rescue, is surrounded by the organizations name.  The yellow background is easy to see and provides good contrast for the green lettering and star.  This helps make it easy to identify and differentiate animal rescue personnel on the scene of an emergency.  The color green was chosen because it is often associated with medical services.  The contrasting red border, a color long used by fire departments signifies rescue.

The star is emblazoned with a yellow Rod of Asclepius from Greek mythology signifying healing and a red capitol “V” representing veterinary medical care.  Each branch of the star represents the main purpose of Humane Emergency Animal Rescue.

Response– Provide on the scene trained emergency animal first responders to assess the incident to identify the problem, hazards, and equipment necessary.

Rescue– Utilize tools, equipment and training to rescue and/or extricate animals from danger or suffering.

Medical Care– Provide emergency medical care on the scene and during transportation to definitive care.

Transport- Transport animals to definitive care.

Hospital– Provide low cost emergency medical services to the public, other animal welfare organizations, and animals rescued by Humane Emergency Animal Rescue.

Education– Educate the public about animal welfare issues.  Train first responders in animal rescue techniques.